The town of Mooresville, NC has put on a community led Christmas parade since 1944. With attendance low after COVID 19, who else but a public enemy can reunite this town of 51,000?

Challenge:

Reverse the decline in parade attendance while breathing some fresh air into a beloved local tradition.

Solution:

Utilize social media for the first time in the parade’s long history to tout the main sponsor’s Christmas mascot. Greenworks, a battery-powered tool brand, uses the Grinch on their float because… he’s green. Execute a humorous campaign to engage the community.

Post reach: 68,109

Post engagement: 7848
(Organic, Unpaid)

Engage the community & promote local businesses