For centuries, generational farms have been synonymous with the American way of life. But times are changing.

Challenge:

The number of generational farms decreases drastically every year. How can one state remind it’s citizens how important it is to learn about and support their neighborhood farmers?

Solution:

Capture the charm, beauty, toil, and sacrifice that is involved in making a big difference on a small scale. Shine a light on what it takes to supply important regional resources.