Odor is an interesting thing. The sense which is the strongest connection to memory needs to leave a positive impression.

That being said, your own scent is a high priority. Being self-conscious about your own “musk” is absolutely common. So when you smell a certain BO, there’s a concern that you could be the cause.

Challenge:

How do we capitalize on raising self confidence and reassurance in areas of poor smells and high traffic.

Solution:

Reassure consumers that with Speed Stick, those bad smells that we’re all stuck around aren’t because of them. With Speed Stick, you can be confident knowing that your pits a breath of fresh air.